Questex Media Group, Inc.

Each Award Category
Submission Entry MUST include:

Beer Program :
Beer program objectives
How the beer program fits in to fits in to overall beverage program objectives, Breadth of selection, including bottled and draft, Sales and service strategies, Marketing and promotion support, Server training, Unique attribute(s) that create a competitive differentiation for the company’s beer program

Wine Program:
Wine program objectives, How the wine program fits in to overall beverage program objectives, Breadth of selection, including house wines and wine lists, Sales and service strategies, Marketing and promotion support, Server training, Food pairings and/or tastings including results, Unique attribute(s) that create a competitive differentiation for the company’s wine program

Spirits Program:
Well and back bar , How the spirits program fits in to overall beverage program, Pricing objectives and pricing strategy, Breadth of selection, Sales and service strategies, Marketing and promotion support, Server training; food pairings and promotion, including results, Other unique attribute(s) that create a competitive differentiation for the company’s spirits program

Adult Alcohol-Free Program:
Marketing and promotion support, Sales and service strategies, Server training, Information on day-part orientation of the program, Overall results of adult alcohol-free program in terms of increased sales, increased guest satisfaction or other Unique attribute(s) that create a competitive differentiation for the company’s beverage menu

Responsible Alcohol Service:
Indication of completion of training, On-going reinforcement of the training, Incentives and/or rewards for servers and/or management, Accountability measures for management, Explanation of how the program has created a culture of responsible alcohol sales and service within the company overall

Special Event or Single Promotion:
Description of Special Event or Single Promotion, How the special event or single promotion fits into overall beverage program objectives, Occasion of event/single promotion (i.e. Cinco De Mayo, Halloween, etc.), What makes the event/promotion unique and innovative, Pricing, sales and service strategies, Marketing and promotion support, Results of event/promotion, Other unique attribute(s) that creates competitive differentiation for the company’s beverage program

Restaurants:

• Must be in business minimum of 5 years

• Must operate a minimum of 5 units of the same concept in three or more markets or 10 units in 5 or more markets

Multi-Concept Operators:

• Must be in business for 5 years

• Must operate minimum of 3 different concepts in a minimum of 7 locations total with no more than 10 units of any single concepts, or 5 different concepts in 10 locations total

Narratives MUST be in PDF format & include:

Brief synopsis of objective(s) and strategies


Any actual measures of results; increased sales, profitability, increased traffic or ordering

See specific required award category details in the highlighted box beside "Choose Award Category" above

These comments have the potential to be used at the 2010 VIBE Conference announcement of Winners and are greatly appreciated.